🍕
Restaurant / Café / Bar
Pizza shops, coffee shops, brunch spots, bars, fast casual
🎯 6 Ad Angles That Work
#1
The Hero Shot
Close-up of best-selling dish. Steam, cheese pull, drip. Food porn that stops the scroll.
#2
The Deal
"2 large pizzas for $24.99 this week only." Urgency + value. Works every time.
#3
The Review
Screenshot of a 5-star Google review with the food in background. Social proof + visual.
#4
Behind the Kitchen
30-sec video of chef making food. The process. Raw, unedited. People love watching food being made.
#5
The "Did You Know"
"Did you know there's a pizza shop 5 min from you that hand-makes every pie?" Location awareness.
#6
The Event/Season
"Game day special" / "Valentine's dinner" / "Late night menu until 2am." Moment-based triggers.
📝 Copy Example (The Deal)
🍕 2 Large Pizzas. $24.99. This Week Only.
Hand-tossed dough. Fresh mozzarella. 30+ toppings to choose from.
Tony's Pizza — [Address]
Open until midnight. Order online or walk in.
Tap "Get Directions" 👇
CTA: Get Directions | Format: Single image (food close-up) or carousel (3 dishes)
🏆 What Wins for Restaurants
Video of food being made > static photos. Close-ups > wide shots. Deals with deadlines > generic menus. "Get Directions" CTA > "Learn More." Keep radius tight — nobody drives 20 miles for pizza.
🏠
Real Estate
Realtors, brokerages, property management
🎯 6 Ad Angles That Work
#1
Just Listed
Beautiful property photos. Price. Beds/baths. "See it before it's gone." Urgency + aspiration.
#2
Home Valuation
"What's your home worth in 2026? Get a free valuation." Lead magnet for sellers. High intent.
#3
Market Update
"Homes in [city] are selling 12% faster this month." Position agent as the expert.
#4
Video Walkthrough
60-sec property tour. Phone footage is fine. Show the kitchen, backyard, neighborhood.
#5
First-Time Buyer
"Think you can't afford a home? Homes in [city] start at $X." Break the barrier.
#6
Sold Testimonial
"Sold in 5 days, $15K over asking." Client photo + quote. Proof the agent delivers.
📝 Copy Example (Home Valuation)
🏠 How Much Is Your Home Worth Right Now?
The [City] market moved fast in 2025. Some homeowners are sitting on $50-100K+ in equity and don't even know it.
Get your free home valuation — takes 30 seconds.
No obligation. No pressure. Just data. 👇
CTA: Get Quote / Sign Up | Format: Lead Form (name, email, address, timeframe) | Image: Aerial neighborhood shot or property
🏆 What Wins for Real Estate
Lead forms > landing pages (less friction). Home valuation = best lead magnet. Carousel of properties > single image. Video walkthroughs get 3x engagement. Always include price — mystery kills clicks.
🧹
Home Services
Plumbing, HVAC, cleaning, landscaping, painting, pressure washing
🎯 6 Ad Angles That Work
#1
Before / After
Side-by-side transformation. Dirty → clean. Broken → fixed. Most powerful format for services.
#2
Seasonal Urgency
"AC tune-up before summer hits — $79." / "Gutter cleaning before the fall rain." Timing = action.
#3
The Review Stack
"4.9 stars, 200+ reviews." Screenshot of Google reviews. Trust is everything for home services.
#4
The Problem
"Weird noise from your AC? Could be a $50 fix or a $3,000 replacement." Fear of the unknown → call now.
#5
The Crew
Photo/video of the team in uniform, at a job site. Real people = trust. Shows professionalism.
#6
Free Estimate
"Free estimate in 24 hours. No hidden fees. Licensed & insured." Remove every objection in one ad.
📝 Copy Example (Before/After)
This driveway hadn't been pressure washed in 8 years. 😬
2 hours later → looks brand new.
We serve [City] and surrounding areas.
✅ Licensed & insured
✅ Free estimates
✅ Same-week scheduling
Tap below for a free quote 👇
CTA: Get Quote | Format: Carousel (before → after → after → team photo) | Lead Form: name, phone, service needed, address
🏆 What Wins for Home Services
Before/after carousels crush everything else. Lead forms with phone number field (these leads want a call). Seasonal angles get 2x CTR. Always mention "licensed & insured" — it's the #1 trust factor.
💆
Med Spa / Beauty
Botox, fillers, facials, laser, body sculpting, lash extensions
🎯 6 Ad Angles That Work
#1
Transformation
Before/after photos (with permission). Nothing sells beauty services like visible results.
#2
First-Time Offer
"First facial — $49 (reg $120)." Low barrier to get them in the door. Upsell in person.
#3
The Process Video
15-30sec of the treatment being done. Satisfying, ASMR-like. People can't stop watching.
#4
The Myth Buster
"Botox doesn't freeze your face." / "Laser isn't as painful as you think." Kill the fear.
#5
Social Proof
Client testimonial video. 15 seconds. "I've been coming here for 2 years and my skin has never looked better."
#6
Event/Season
"Get wedding-ready" / "Summer glow package" / "New Year, new skin." Moment-based urgency.
📝 Copy Example (First-Time Offer)
✨ Your First HydraFacial — Just $49 (Usually $120)
Deep cleanse. Exfoliation. Hydration. 30 minutes. Zero downtime. Walk out glowing.
[Spa Name] — [City]'s top-rated med spa.
⭐ 4.9 stars | 300+ 5-star reviews
Limited spots this week. Book now 👇
CTA: Book Now | Format: Video (treatment process) or carousel (before/after/clinic) | Lead Form: name, phone, service interest
🏆 What Wins for Med Spas
Process videos are addictive — highest engagement in this niche. Before/after = highest conversion. First-time offers get people through the door. Always show the clinic (clean, modern, professional). Age targeting 25-55 is usually enough.
💪
Gym / Fitness Studio
CrossFit, yoga, boxing, personal training, group fitness
🎯 6 Ad Angles That Work
#1
Free Trial Class
"First class free. No commitment. Just show up." Lowest barrier to entry. Get them through the door.
#2
Transformation Story
Member before/after + testimonial. "I lost 30 lbs in 4 months at [gym]." Real people, real results.
#3
Community Vibe
Video of a class in action. High fives. Music. Energy. Sell the experience, not the equipment.
#4
The "No Gym" Person
"Hate the gym? Us too. That's why we built something different." Speak to the objection.
#5
New Year / Season
"January special: $0 enrollment + first month 50% off." Time-sensitive. Rides seasonal motivation.
#6
Coach/Trainer Intro
30-sec video of the head coach talking to camera. Personal. "I'm [name], here's what we do differently."
📝 Copy Example (Free Trial)
💪 Your First Class Is Free. Seriously.
No contract. No pressure. No judgment.
Just show up, work hard for 45 minutes, and see if it's for you.
[Gym Name] — [Address]
Classes at 6am, 12pm, and 6pm daily.
Book your free class 👇
CTA: Sign Up / Book Now | Format: Video (class energy) or carousel (facility + class + members) | Lead Form: name, phone, preferred class time
🏆 What Wins for Gyms
Class energy videos > equipment photos. Free trial = highest converting offer. Tight radius (5-8 mi) — gym must be on their commute. Transformation stories with real members crush stock photos. Sell community, not features.
🪜
Roofing
Residential roofing, storm repair, insurance claims, gutters, siding
🎯 6 Ad Angles That Work
#1
Storm Damage
"Recent storms hit [city] — hidden roof damage is common. Free inspection this week only." Localize the actual weather event.
#2
Insurance Replacement
"Your insurance may pay for a whole new roof. We handle the claim paperwork — you pay $0." Highest-converting offer in this niche.
#3
Free Drone Inspection
Drone footage of a roof + close-up of damage. "We spot what you can't see from the ground." Tech = trust.
#4
Before / After
Old, sagging, leaky roof → new, sharp, durable. Curb-appeal angle for non-emergency homeowners.
#5
Lifetime Warranty
"Roofs built to last 50+ years. Lifetime warranty included. Lock in 2026 pricing before material costs rise."
#6
Local Crew
"500+ roofs done in [city] this year. Licensed, bonded, insured. Local crew — no out-of-state storm chasers."
📝 Copy Example (Insurance Replacement)
🚨 Your Insurance May Pay For a Brand New Roof.
Storms hit [City] this year — and most homeowners have damage they don't even know about. If yours qualifies, your insurance covers the full replacement and you pay $0 out of pocket.
We file the claim. We meet the adjuster. We do the work.
✅ Free drone inspection
✅ Licensed, bonded & insured
✅ Lifetime warranty
✅ 500+ roofs done locally
Tap below to book your free inspection 👇
CTA: Get Quote / Book Inspection | Format: Drone video of roof + damage close-up, OR carousel (drone shot → damage → new roof → crew) | Lead Form: name, PHONE (required), address, age of roof
🏆 What Wins for Roofing
Insurance angles ("$0 out of pocket") crush everything else. Drone inspection videos = highest CTR — visual, novel, build trust. Phone field MANDATORY in lead form — these leads expect a call within an hour. Localize hard: name the city and recent storms by date. Stack trust signals (licensed, insured, BBB, warranty years) prominently. Target homeowners 30-65; layer "interested in home improvement" if available.
👕
Clothing / Apparel Brand
DTC fashion, boutique, streetwear, athleisure, accessories
🎯 6 Ad Angles That Work
#1
Hero Product
Best-seller styled on a real person, lifestyle setting. Not flat-lay. "This is the piece we're known for."
#2
First-Order Discount
"20% off your first order — code WELCOME20." Highest converter for new customer acquisition, every time.
#3
UGC Try-On
Customer or micro-influencer wearing it, talking to camera. Raw, unedited. Beats studio shoots 9 times out of 10.
#4
Founder Story
30-60sec video. "I started this brand because…" Authenticity sells clothing better than polish.
#5
Restock / Sold Out
"Back in stock — last drop sold out in 48 hours." Scarcity drives action on proven winners.
#6
Drop / Collection
"New summer drop — Friday at 9am. Get notified." Event-style urgency. Builds anticipation + email list.
📝 Copy Example (First-Order Discount)
✨ 20% Off Your First Order
[Brand Name] — handcrafted [category] designed in [city].
Built to last. Made to be worn every day.
Free shipping over $75. Free returns, always.
⭐ 4.9 stars | 10,000+ happy customers
Code: WELCOME20 — auto-applied at checkout.
Shop the collection 👇
CTA: Shop Now | Format: Carousel (3-5 hero products on real people) OR short UGC try-on video | Pixel: Purchase event tracked. Audience: lookalike of top 10% customers + interest stacks (related brands, lifestyle interests). Run a separate retargeting campaign for cart abandoners + product viewers.
🏆 What Wins for Clothing
UGC crushes studio shoots — feels native, costs less, converts better. Video try-ons beat statics every time. First-order discounts = highest converter for cold traffic. ALWAYS run a separate retargeting campaign for cart abandoners and product viewers (often the most profitable spend in the account). Mobile-first creatives — 90%+ of clothing purchases happen on phones. Free shipping threshold ($50-75) lifts AOV. For boutique/local: tighten radius to 5-15 mi and lean into in-store events.