You started at $1,500/month to get clients in the door. But you shouldn't stay there forever. This lesson shows you exactly when to raise, how much to charge, and the word-for-word script to have the conversation without losing clients.
🎯 1. When to Raise Your Prices
Don't raise prices randomly. Raise them when you've EARNED the right to charge more. Here are the 3 triggers:
Trigger 1: 3+ Months of Results
You've delivered consistent results for 3 months. You have DATA to back up your value. This is the most common time to raise.
Trigger 2: Referral Clients
When a client refers someone to you, it means you're delivering real value. Referral clients should ALWAYS come in at your new (higher) price.
Trigger 3: You're at Capacity
You have 5+ clients and no more time. Instead of saying no to new business, raise your price. The higher price filters for better clients AND makes your time worth more.
🪜 2. The Price Ladder
$1,500
STARTER
Your first 1-3 clients
You're building your portfolio and case studies. This price gets you in the door. No shame — everyone starts here.
↓
$2,500-3,000
ESTABLISHED
After 3-6 months + proven results
You have case studies, testimonials, and systems. New clients come in at $2.5-3K. Existing clients get the conversation (see below).
↓
$5,000+
PREMIUM
6-12 months + full portfolio
You're managing $10K+ monthly ad spend, delivering multi-platform campaigns, and have a VA handling operations. You're a real agency now.
🎤 3. The Conversation (Word-for-Word Script)
Have this conversation at the END of a monthly call where results were good. Never over text. Always on a call.
💬 Price Raise Script
"Hey [name], I wanted to bring something up. We've been working together for [X] months now, and the results have been really strong — [specific result, e.g., 'we generated 340 leads at $11 each last quarter'].
I'm adjusting my pricing for new clients to $[new price]/month starting next month. I wanted to give you a heads up because you've been with me from early on.
I have two options for you:
Option A: I can keep you at your current rate of $[current price] for the next 3 months as a thank you for being an early client. After that, it moves to the new rate.
Option B: We can move to the new rate now, and I'll add [bonus — extra creative refresh per month, priority support, etc.] as part of the upgraded package.
Either way works for me. What feels right for you?"
Why this works: You're not asking permission — you're informing them of a change. The two options give them control without the option of "stay at the old price forever." Most clients choose Option A (grandfather), which still gets you to the new price in 3 months.
💡 4. The Value Argument
If a client pushes back, don't defend your price — show them the math:
If your ads generate
$20,000/month in revenue
then paying you
$3,000/month
is a 6.7x return — that's cheap.
💡Frame it this way: "Would you pay $3,000 to make $20,000? That's what we're doing every month." When the value is clear, the price becomes irrelevant.