Stop staring at a blank screen. Feed Aurelius your client's info → get 12 high-converting ad variations → pick the best ones → launch. Two minutes of input, twelve ads of output.
🎯 1. The One Rule That Changes Everything
ONE AD = ONE REASON TO BUY
Not variations of the same headline. Each ad targets a completely different motivation. A different fear, desire, or angle.
🖥️
SHOW ON SCREEN: Open a blank doc. Write "Tony's Pizza" at the top. Ask: "How many DIFFERENT reasons would someone order pizza?" List them out live.
Here are 12 completely different reasons someone might order from Tony's Pizza. Each one becomes its own ad:
😫
Too Tired to Cook
Pain: exhaustion after work
"It's 7pm and you just got home. The last thing you want to do is cook..."
👨👩👧👦
Family Friday
Desire: quality time together
"Friday night pizza with the family. 2 large pies + 4 drinks — $19.99"
💰
Half the Price
Logic: value comparison
"You're paying $35 for delivery pizza? Tony's: better pizza, half the price."
🇮🇹
Real Italian
Quality: authenticity flex
"Hand-tossed dough. Imported Italian flour. San Marzano tomatoes. This isn't Domino's."
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20-Min Delivery
Convenience: speed
"Hot pizza at your door in 20 minutes. Not 45. Not 'on its way.' Twenty."
⭐
400+ 5-Star Reviews
Social proof: trust
"417 five-star reviews on Google. Here's what Curitiba is saying about Tony's..."
🏠
New in the Area
Discovery: local targeting
"Just moved to Centro? Meet your new favorite pizza place. First order: 20% off."
🎉
Party Catering
Occasion: events
"Hosting this weekend? 10 pizzas, delivered hot. We handle the food, you handle the fun."
🥗
Healthy Option
Health: guilt-free
"Whole wheat crust. Fresh veggies. Under 300 cal/slice. Pizza that doesn't wreck your diet."
📱
Easy Ordering
Convenience: simplicity
"3 taps. That's it. Open the app, pick your pizza, done. Easiest dinner of your life."
🌙
Late Night
Timing: night owls
"Open till 2AM. Because hunger doesn't care what time it is."
🔥
Limited Special
Urgency: scarcity
"This week only: Truffle Mushroom pizza. Last time we did this, it sold out in 3 days."
12 angles = 12 completely different ads. Not "Tony's Pizza is great" rewritten 12 ways. Each one targets a different person with a different motivation at a different moment. THAT'S how you feed the algorithm.
🏗️ 2. The 4 Ad Copy Frameworks
Every ad copy follows one of these 4 structures. Click each tab to see how the same angle ("Too Tired to Cook") looks in each framework:
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SHOW ON SCREEN: Click through each tab live. Read the ad copy out loud. Point out the structure.
P — PROBLEM
State the pain
A — AGITATE
Twist the knife
S — SOLUTION
Present the fix
It's 7pm. You just walked in the door. The kids are hungry. The fridge is empty.
You could spend the next hour at the grocery store, 30 minutes cooking, and 20 minutes cleaning up. Or you could scroll DoorDash for 15 minutes and pay $40 for cold pizza.
Or you could tap one button and have Tony's hot, hand-tossed pizza at your door in 20 minutes. $12.99. Your kids will think you're a hero.
📲 Order now — link in bio
Best for: Pain-point heavy audiences. Works great for "problem-aware" people who know they have an issue but haven't found a solution.
A — ATTENTION
Stop the scroll
I — INTEREST
Keep reading
🍕 The best pizza in Curitiba just dropped a new deal.
Hand-tossed dough made fresh every morning. Imported San Marzano tomatoes. Mozzarella that actually stretches. Tony's has been doing this for 15 years — there's a reason the line wraps around the block on Saturdays.
This week: 2 large pizzas + garlic bread + 4 drinks = $19.99. That's dinner for the whole family, delivered hot to your door.
📲 Tap "Order Now" before Friday. This deal disappears at midnight.
Best for: Offers, deals, and promotions. Great when you have something specific to promote with a deadline.
Before: It's Tuesday night. You're staring at the fridge. Leftover rice from 3 days ago. Half an onion. Ketchup. The kids are asking "what's for dinner?" for the 4th time.
After: Everyone's sitting around the table. Hot pizza, still steaming. The kids are fighting over the last slice of pepperoni. You didn't cook. You didn't clean. You just... ordered.
Bridge: Tony's Pizza delivers in 20 minutes. Real ingredients. Real crust. $12.99. Tap below and go from "what's for dinner" to "dinner's here" in the time it takes to set the table.
Best for: Transformation stories. Paint the picture of life before and after. Great for services, fitness, coaching, and lifestyle brands.
CHARACTER
Relatable person
RESOLUTION
Product saves day
My friend Maria works two jobs. She's got 3 kids, a mortgage, and zero time.
Last week she called me almost crying. "I forgot to go to the store again. The kids had cereal for dinner. I feel like the worst mom." I told her — stop. You're not a bad mom. You're a busy mom. There's a difference.
I sent her Tony's. She ordered from her phone while walking to her car. By the time she got home, hot pizza was at the door. Her 7-year-old said "Mom you're the best." $12.99 well spent.
Busy moms — Tony's has your back. Order in 30 seconds. 📲
Best for: Emotional connection. UGC-style ads. When you want people to see themselves in the story. Highest engagement on Facebook/Instagram.
⚡ 3. The Mega Prompt Builder
Fill in your client's info → get a ready-to-paste prompt for Claude. This is what Aurelius runs under the hood.
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SHOW ON SCREEN: Fill this out live with "Tony's Pizza" as the example. Then copy and paste into Claude. Show the output.
📝 4. What the Output Looks Like
Here's what Aurelius generates when you feed it Tony's Pizza info. 12 ads, 4 frameworks, 3 lengths — all in under 2 minutes:
REAL OUTPUT — Claude generating 12 ads for Tony's Pizza
Left side: the prompt you paste in. Right side: Claude generates a full document with all 12 ads, labeled by framework, angle, length, and word count. Copy the whole thing and start editing.
🖥️
SHOW ON SCREEN: Scroll through the Claude output. Read 2-3 of the best ones out loud. Point out which framework each uses.
🟢 Short Copy (under 50 words) — Feed & Story ads
PAS
Pain angle
38 words
Staring at an empty fridge again? Skip the grocery run. Tony's hand-tossed pizza — delivered hot in 20 minutes. Real Italian dough. Real ingredients. $12.99. Tap below 👇
BAB
Value angle
32 words
Before: $40 delivery pizza that arrives cold. After: $12.99 hand-tossed pizza at your door in 20 min, still steaming. Tony's Pizza. The upgrade your Tuesday needs.
AIDA
Social proof
29 words
417 five-star reviews. Curitiba's favorite pizza since 2011. This week: 2 large + 4 drinks = $19.99. First-timers get free garlic bread. Order now 📲
🟡 Medium Copy (50-100 words) — Feed ads with "See More"
PAS
Family angle
78 words
Friday night. Kids are screaming. You promised pizza.
You could fight traffic to the store, wait 45 minutes for delivery from that chain place, or microwave last night's leftovers (again).
Or... you could have Tony's at your door in 20 minutes. Hand-tossed dough, imported ingredients, the kind of pizza that makes your 7-year-old say "mom you're the best."
This week: 2 large pies + 4 drinks = $19.99. Tap below 👇
STORY
UGC style
85 words
I was the guy who thought all delivery pizza was the same.
$35 for a large that arrives lukewarm and tastes like cardboard? Sure. That's just how it is, right?
Then my neighbor told me about Tony's. I ordered it thinking whatever. The pizza showed up in 18 minutes. Still bubbling. I took one bite and literally said out loud — "this is $12.99?"
I've ordered 6 times since. My wife thinks I have a problem. She might be right.
Try it 📲
🔴 Long Copy (100+ words) — High-intent, storytelling
STORY
Origin story
124 words
In 2011, Tony opened a 12-seat pizza shop on Rua XV with $3,000 and a recipe from his grandmother in Napoli.
No investors. No marketing budget. Just great pizza.
He couldn't afford imported cheese, so he drove to São Paulo every week to buy it wholesale. He mixed dough at 5am before his kids woke up. His wife handled the register while studying for her nursing degree.
15 years later, Tony's has served over 500,000 pizzas. The cheese is still imported. The dough is still made at 5am. The only thing that changed? Now we deliver in 20 minutes.
First time ordering? Use code TONY20 for 20% off. We think you'll be back.
📲 Order now
🚨 5. Spot the AI — Anti-Pattern Detector
AI writes patterns that human brains detect instantly. Your job: catch them and fix them before the ad goes live. Click each pattern to see the before/after:
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SHOW ON SCREEN: Click through each anti-pattern. Read the BAD version, then the FIXED version. Ask students: "Which one sounds like a person wrote it?"
❌ AI VERSION
"This isn't just pizza — it's an experience. It's not delivery — it's a revolution in your kitchen."
✅ HUMAN VERSION
"Real Italian dough. 20-minute delivery. $12.99. Tony's Pizza — order now."
❌ AI VERSION
"Fresh ingredients. Fast delivery. Unbeatable prices. That's the Tony's difference."
✅ HUMAN VERSION
"Our dough is made at 5am with imported Italian flour. Your pizza's at the door in 20 minutes. Oh and it's $12.99."
❌ AI VERSION
"Imagine biting into a slice of perfectly crispy, hand-tossed pizza that melts in your mouth..."
✅ HUMAN VERSION
"I took one bite and said out loud — 'this is $12.99?'"
❌ AI VERSION
"Elevate your dinner experience with our game-changing pizza that transforms ordinary nights into extraordinary moments."
✅ HUMAN VERSION
"My kids stopped fighting for 10 whole minutes. All it took was a Tony's pepperoni pizza."
❌ AI VERSION
"Tired of cold delivery pizza? Looking for something better? Want real Italian quality without the restaurant price? Tony's Pizza has the answer."
✅ HUMAN VERSION
"I used to think $35 for delivery pizza was normal. Then I found Tony's. $12.99 and it's actually better. I'm mad nobody told me sooner."
❌ AI VERSION
"We are proud to offer Curitiba's finest artisanal pizza, crafted with imported ingredients and delivered to your doorstep within 20 minutes of your order."
✅ HUMAN VERSION
"We've been making pizza in Curitiba for 15 years. Imported Italian flour, San Marzano tomatoes, mozzarella that actually stretches. At your door in 20 min. Just order already."
The rule: Read every AI-generated ad out loud. If you'd cringe hearing a real person say it in conversation, rewrite it. If it sounds like a brochure, rewrite it. If it sounds like every other ad you've ever seen, rewrite it.
📂 6. Build Your Swipe File (This Never Stops)
A swipe file is a collection of ads, hooks, formats, and creative ideas you save from the real world. The best media buyers never start from zero — they pull from a library of proven stuff they've been collecting for months.
🖥️
SHOW ON SCREEN: Open your swipe file folder (Google Drive, Notion, or just a phone folder). Show how you save ads. Open Meta Ad Library and save 2-3 competitor ads live.
🗂️ What Goes in Your Swipe File
📸 Ad Formats
Screenshots of ads that stopped YOUR scroll. Single images, carousels, videos, UGC-style, before/afters, memes, testimonials. Save the format, not just the copy.
🎣 Hooks That Worked
First lines that grabbed you. Screenshot them. Save the pattern, not the exact words. "I was skeptical until..." is a pattern. "I tried X so you don't have to" is a pattern.
🏆 Competitor Ads (60+ days)
From Meta Ad Library — any ad running 60+ days is a proven winner. Save the messaging angle, the visual style, and the CTA. Study WHY it works.
🎬 Video Styles
TikToks, Reels, YouTube ads that made you watch past 3 seconds. Save the structure: talking head, text overlay, POV, unboxing, demo, reaction, story time.
REAL EXAMPLE — Swipe File on Google Drive (12 categories)
12 folders. Every time you see something good — an ad, a VSL, a landing page, an email — screenshot it and drop it in the right folder. Six months from now this is your creative goldmine.
REAL EXAMPLE — Meta Ad Library search for "Pizza Miami"
See those "Started running on" dates? Fradiavolo's ad has been live since September 2025 — that's 5+ months. They wouldn't keep spending if it wasn't working. That's a proven winner. Study the angle, the format, the copy. Save it to your swipe file.
📱 WHERE TO COLLECT
📱
Your Instagram Feed
Screenshot every ad that stops your scroll. Save to a "Swipe File" album on your phone.
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Meta Ad Library
Search your client's niche weekly. Filter by "longest running." Screenshot winners.
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TikTok / YouTube
Save video ads that hold your attention. Study the hook, the pacing, the format.
Start today. Never stop. The bigger your swipe file, the faster you can create ads. When a client says "I need 20 new ads," you don't start from scratch — you open your swipe file and adapt proven formats. Six months from now, you'll have hundreds of ideas ready to go. This is your unfair advantage over every media buyer who tries to reinvent the wheel every time.
✂️ 7. The 60-Second Edit Process
Aurelius gives you 12 ads. You need to clean them up before launch. Here's the exact process — takes about 60 seconds per ad:
1
Read Aloud
Would you say this to a friend?
2
Check Hook
First line = scroll stopper?
3
Kill AI Words
Elevate, transform, seamless → delete
4
Add Specifics
"$12.99" beats "affordable"
5
Match Voice
Sound like the brand, not AI
12 ads × 60 seconds = 12 minutes total editing time. That's it. You now have 12 unique, human-sounding ads ready for upload. A traditional copywriter would charge $50-100 per ad. You just did it for free in under 15 minutes total.