Creative is the #1 lever in Meta ads right now. Under Meta's Andromeda system, targeting matters less than it used to. Meta's AI finds the right people. YOUR job is to make something good enough that people stop scrolling.
For local businesses, the creative has to feel real. Not corporate stock photo real. Like someone in your neighborhood took that picture. The good news: AI tools can generate exactly that in about 60 seconds.
You only need two. Don't overcomplicate this.
💡 That's it. Stitch designs it, Canva polishes it. Two tools, one workflow, every client.
Before you open anything, answer 3 questions:
Also grab the client's logo and brand color from their website. Takes 30 seconds.
Go to stitch.withgoogle.com and describe your ad in plain English:
Design a Facebook ad image for a roofing company in Dallas. Show a clean, modern house with a new roof. Bright lighting, professional look. Include text that says "Free Roof Inspection" in bold at the top. Use dark blue as the primary color. Add a "Call Now" button at the bottom. 1080x1080 format.
Stitch generates the layout. If you don't like something, just tell it:
It updates in real time. When you're happy, export the image.
Screenshot will be added here
Open canva.com. Upload the Stitch export. Then:
Done. One ad creative ready to upload to Meta.
Screenshot will be added here
You don't need to reinvent the wheel. These 5 cover 90% of local business ads. For each one, open Stitch, describe it, export, polish in Canva.
Clean image of the service result. Offer front and center. No tricks.
Split screen. Left: the problem. Right: the fix. Most powerful format for service businesses.
Star rating + review quote + professional image. Builds trust instantly.
Image shows the problem. Ad copy offers the solution. Gets attention through pain.
Limited time + seasonal relevance. Creates FOMO without being cheesy.
💡 Pro tip: When testing ads, create one image for each of these 5 angles and let Meta figure out which one wins. Don't guess — test.
Replace the brackets with your client's info. Copy, paste into Stitch, done.
Design a Facebook ad for a roofing company in [CITY]. Show a beautiful home with a brand new roof, bright natural lighting, suburban neighborhood. Text says "Free Roof Inspection" in bold white letters. Dark blue brand color. Professional, clean, trustworthy feel. 1080x1080.
Design a Facebook ad for a dental clinic in [CITY]. Show a bright, modern dental office with a patient smiling confidently. Text says "When Was Your Last Cleaning?" in clean white font. Light teal brand color. Warm, welcoming, professional. 1080x1080.
Design a Facebook ad for an HVAC company in [CITY]. Show a comfortable family relaxing at home on a hot day, cool and happy. Text says "$49 AC Tune-Up — Stay Cool This Summer" in bold. Brand color: [COLOR]. Clean, modern layout. 1080x1080.
Design a Facebook ad for a plumbing company in [CITY]. Show a clean, modern kitchen with no water damage, everything working perfectly. Text says "Don't Wait for the Flood — Call Now" in bold. Brand color: [COLOR]. Professional and urgent feel. 1080x1080.
Design a Facebook ad for a local gym in [CITY]. Show an energetic group fitness class with diverse people working out, bright lighting, positive energy. Text says "First Week Free — No Catch" in bold white. Brand color: [COLOR]. Motivating and welcoming. 1080x1080.
Design a Facebook ad for a restaurant in [CITY]. Show a beautifully plated dish, close-up food photography, warm ambient lighting, inviting atmosphere. Text says "Tonight's Special Won't Last" in elegant white font. Brand color: [COLOR]. Premium and appetizing. 1080x1080.
Design a Facebook ad for a hair salon in [CITY]. Show a stylish, modern salon interior with a client looking confident after a fresh cut. Text says "Walk In Good. Walk Out Great." in bold. Brand color: [COLOR]. Trendy and inviting. 1080x1080.
Design a Facebook ad for a landscaping company in [CITY]. Show a beautiful, manicured front yard with green grass, trimmed hedges, and flowers. Before-and-after split layout. Text says "Your Yard Could Look Like This" in bold. Brand color: [COLOR]. 1080x1080.
🛑 Don't use stock photos that look fake. Nobody believes the smiling man in a suit is your client's plumber. Use Stitch to generate something that looks real.
🛑 Don't put too much text on the image. 5-8 words max on the image itself. The rest goes in the ad copy above the image.
⚠️ Don't skip the client's brand. Grab their logo and brand color from their website before you start. A great ad that doesn't match their brand feels off.
⚠️ Don't forget mobile preview. 95% of people see the ad on their phone. If your text is too small to read on a phone, redo it.
🛑 Don't use before/after health claims without a disclaimer. Dental, weight loss, skincare — Meta flags these. Add "Results may vary" if using before/after for health-related businesses.