AI Advertiser

The AI Arbitrage System — Complete Course

by Brez Scales

MODULE 3 Fulfillment — 13 Lessons
3.1
Client Onboarding Checklist
The 26-item checklist across 6 phases. Everything you need from a client before touching a single ad...
10 min
3.2
Setting Ad Budgets
The napkin math that makes advertising make sense. Tony's Pizza example: spend $450, get $4,500 back...
10 min
3.3
Business Manager Setup
Step-by-step Meta Business Manager setup. Create your account, add payment, configure settings. Clic...
15 min
3.4
Ad Account Setup
Create and configure your ad account inside Business Manager. Payment methods, account settings, and...
15 min
3.4b
Client-Side Meta Setup
How to get access to your client's ad account and page. Walk them through BM setup, send the invite...
15 min
3.4c
Get Invited to Your Client's BM (the simple path)
forget building your own Business Manager for every client. just have the client invite you as a person to THEIR BM. skip verification, skip the 5-day wait, skip the document upload. you're inside their ad account in 5 minutes. includes the exact copy-paste message to send your client + the role they should give you.
10 min
3.5
The Pixel
Your "universal remote" for tracking. GTM-first installation method, event setup, and testing. The f...
15 min
3.6
Campaign Structure
The 3-level hierarchy: Campaign → Ad Set → Ad. Budget allocation, naming conventions, and the visual...
10 min
3.7
The AI Arbitrage System
Meet the 5 AI agents: Aurelius, Vortex, Nexus, Zenith, Stratos. The complete workflow from client on...
25 min
3.8
AI Ad Copy Generator
Aurelius writes your ads. 12 unique angles, 4 frameworks (PAS/AIDA/BAB/Story), mega prompt builder, ...
20 min
3.9
AI Creative Builder
Vortex builds your visuals. 6 ad formats, tool stack, niche template gallery, and the diversity chec...
20 min
3.9b
AI Ad Creative Design
Create professional ad images for any local business in 10 minutes. Google Stitch + Canva. Copy-past...
15 min
3.10
Targeting in the Andromeda Era
Creative IS the new targeting. Why most targeting is dead under Andromeda, and why location radius i...
10 min
3.11
Campaign Optimization
The 15-minute daily routine: Scan → Decide → Execute → Log. 4 key metrics, decision rules (KILL/WAT...
15 min
3.12
Niche Templates — Plug and Play
Pre-built setups for 5 niches: Restaurant, Real Estate, Home Services, Med Spa, Gym. Budget, radius,...
15 min
3.13
Client Communication & Retention
Communication rhythm, 3 tough conversation scripts, 5 retention rules, and why a $1.5K client kept i...
10 min
MODULE 4 Advanced Implementation — 7 Lessons
4.1
Managing Multiple Clients
Daily routines, time blocking, and the systems that keep you sane when managing 5-7 clients at once....
15 min
4.2
Advanced Reporting
Monthly strategy calls, ROI calculators, and reports that make clients say "I'm so glad I hired you....
15 min
4.3
Raising Your Prices
The $1.5K → $3K → $5K ladder. When to raise, how to have the conversation, and the script that works...
10 min
4.4
Hiring Your First VA
When to hire, what to delegate, where to find them, and how much to pay. The hire that buys back you...
10 min
4.5
Building Systems
SOPs, the 80/15/5 rule, folder structures, and the systems that let you run an agency without burnin...
10 min
4.6
Troubleshooting
Ad account disabled, policy violations, stuck learning phase, CPM spikes — every problem you'll hit ...
15 min
4.7
The $10K/Month Milestone
The math, the daily routine, the P&L, and the decision: stay comfortable or push to $30K. You did it...
10 min
MODULE 5 AI Integration — 20 Lessons
5.26
The Market Scout: Research That Executes
When you ask AI to "research a market", most of what comes back is invented from old memory and formatted like a report. This class installs a research machine with rules that make inventing impossible: 8 modules over free public sources (Meta Ad Library, review mines, Reddit, Trends), every claim carrying a literal quote + URL + date or an explicit NOT EXECUTED, a Verifier pass that hunts contradictions, and an audit gate that fails any report with over 5% made-up lines. Competitors first, always: 10+ advertisers with ads counted and promises quoted before anyone talks about your angle. Template skill included.
60 min
5.25
The AI Ad Studio: Astra Directs, Magnific Produces
OpenAI shipped GPT-6 Astra in September, and its 1M context plus brand-standard following make it the strongest creative director you can hire. This class wires it to Magnific as the production floor: load the client's Brand Plate once, run the Angle Run (10 angles, top 3, full image specs), produce and finish in Magnific (relight, expand to every ratio, upscale), then the Proof Loop where the director judges every ad before it ships. Prompts included, contact sheet of live use cases growing weekly.
60 min
5.24
The AI-Powered Diagnosis Close
The call is where the money changes hands, and it is the one part AI cannot do for you. What it CAN do: build you a sales training simulator with one prompt. Claude plays your grumpiest prospect, you run the 6-stage diagnosis close against it, and it scores every rep like a coach who never gets tired. Plus Fathom recording every real call, the 4 objections that survive a pre-sold call with word-for-word handles, and the Dojo skill that runs your film sessions with an expert panel. Ten free reps before your next real call.
60 min
5.23
Inbound Clients with Direct Response VSL Funnels
Your sales page gets skimmed in 9 seconds. A VSL holds your niche prospect for 10 minutes, teaches them why their leads are trash, and hands them your named system as the only logical fix. Built on the Peter Kell VSL system from the MEGA BRAIN: 8 research puzzle pieces, the kindergarten pitch with three green lights, mechanism hunting, and the universal 11-step script flow. Two distribution paths: send it outbound for free or run ads for inbound. Script prompt included.
60 min
5.22
Hermes: Your 24/7 AI Assistant, Dummy-Proof Setup
An AI team member that lives on the internet, texts with you on Telegram or Discord, does tasks while you sleep, and asks you every evening whether you did what you committed to. Built on Nous Research's free Hermes Agent, running on a $10 Hostinger server. Copy, paste, press Enter: that is the whole skill required. 5 steps, 30 minutes, includes the 3 setup messages that turn it into your accountability partner.
30 min
5.21
AI Diagnosis Funnels for Local Business Lead Gen
your local biz clients get 50 leads a month and close 3. the other 47 waste sales time. diagnosis funnels fix that at the source: prospect drops straight into a conversational AI bot, answers 5 to 8 questions, gets a partial diagnosis as a teaser, then books a call or gets contacted by the owner. covers the 8 tier A niches this works for, the 4 part anatomy, the full Claude Code build prompt, and the bot's system prompt. close rates jump 2x to 4x.
45 min
5.20
Paper Design for Claude Code
you don't need a designer. you need a design tool that Claude Code can see and edit. that tool is Paper. today we build a real client landing page hero together — live — in 12 min. covers what Paper is, what Claude can do inside it (read, write, edit, export), the exact 7-step live workflow, and the copy-paste prompt for the class build. ends with a homework challenge to ship a real client mockup this week.
40 min
5.0
The AI Operator's Playbook
how I plan, prompt, and iterate to build anything with AI. the system, not the tricks. the 4 questions to answer before you open Claude Code, my 7-part prompt anatomy, the 4 refinement moves, and the self-review rubric. start here before any other Module 5 lesson — this is the foundation that makes everything else click.
30 min
5.18
Process Documentation — Become the Owner
if you got hit by a bus tomorrow, your agency dies in 2 weeks. that's the test you're failing. fix it: turn the processes locked in your head into ClickUp SOPs in 40 min each (instead of 3 hours) using a Loom + an AI prompt. covers the 4 components of every real SOP, the ClickUp hierarchy to copy, the killer Loom-to-SOP prompt, and the first 3 SOPs to document this month.
30 min
5.19
Build Your Life OS — Run Your Life Like Your Agency
most agency owners can run a 6-figure business but can't run their own life. revenue grows, but sleep, family, and mental clarity collapse. we flip that. starts with the 85-year Harvard happiness study (the real predictor of a good life isn't money), unpacks the 5 areas you have to score — finances, professional, relationships, health, mind — and ends with the exact prompt to build your own personal command center dashboard with AI accountability.
40 min
5.1
Introduction to AI-Powered Media Buying
the big picture on how AI fits into your ad management. no setup yet, just understanding the two tools you're about to use and what your workflow looks like once everything's connected.
8 min
5.2
Setting Up Your AI Orchestrator
this is where you set up your AI orchestrator. not the agent that runs your ads, but the one that helps you do everything else. copy, research, SOPs, client work. once you have this, it helps you install every other agent you'll use down the line.
15 min
5.3
Connect Claude Code to Meta: The Pro Way
REBUILT Sept 2026. The one-click OAuth connector kept breaking for students (login bugs, Invalid Scope, rollout-gated tools), so this lesson now teaches the connection our own agency runs in production: your own Meta App + a System User + a token that NEVER expires. 15 minutes of clicks, once. New client onboarding becomes "assign the ad account to the robot". Includes the paste-one-prompt Claude Code install and fixes for every real error students hit.
15 min
5.4
The AI Media Buying Agent
meet your 24/7 campaign manager. 4 agents inside the software: Monitor, Optimizer, Reporter, Alert Manager. configure thresholds and let it work.
20 min
5.5
Reading Your Ad Data With AI
how to pull your ad data into AI and actually understand what's happening in your campaigns. CSV uploads, Google Sheets connection, and getting real insights instead of staring at ads manager.
12 min
5.6
AI Ad Copy & Creative Generation
use AI to write ad copy, generate hooks, create client briefs, and build UGC scripts. the copy agent, hook formulas, iteration loops, and how to go from blank page to 20 variations in minutes.
15 min
5.7
Image Generation for Ads
generate ad images with AI using the right prompting formula. 12 niche-specific prompts ready to use, plus how to take them into Canva for final touches.
12 min
5.8
AI Video & Animation for Ads
create video ads and animations with AI tools like Runway, Kling, and Pika. when to use each one, cost comparison, and how to go from a single image to a full video ad.
12 min
5.9
Lead Scraping with Claude Code
Find 50 qualified prospects in 10 minutes. Claude Code scrapes businesses, checks Meta Ad Library, sc...
15 min
5.10
Automated Lead Scraping
Turn manual prospecting into a system. One command, 50 scored leads in Google Sheets. Schedule it wee...
20 min
5.11
AI Competitor Research
Tear apart a competitor's entire ad strategy in 5 minutes. Meta Ad Library + Claude Code = patterns, ...
15 min
5.12
Selling AI Automations (Upsell)
Turn a $1,500 ad client into a $3,000-4,000/mo relationship. 5 automation types, pricing packages, pi...
15 min
5.13
Building SOPs with AI
Document everything you do so you can hire someone to do it. Claude turns your messy process into cl...
15 min
5.14
Claude Code in Real Life
What AI actually does for you, how to set up your Jarvis in 5 minutes, build a website from scratch, and use it to land clients. The dumbest-proof guide to getting started.
40 min
5.15
AI Agents: Lead Scraper, Web Designer & Copywriter
Four ready-to-use AI agents. Lead Scraper finds 30 qualified businesses in minutes. Web Design Agent builds complete client websites. Copywriter Agent writes ads, emails, and scripts. Reporting Agent turns raw data into client reports.
60 min
5.16
Your First 7 Days With Claude Code + Meta MCP
the practical operator class. 7 days, 7 themes — Monday audit, Tuesday create, Wednesday launch, Thursday optimize, Friday report, Saturday research, Sunday plan. each day has copy-paste prompts. run this for 4 weeks straight and you're running circles around any media buyer on the planet.
30 min/day
5.17
The AI Clone Ad Factory
one face, infinite ads. build an AI clone of yourself once, then turn a typed brief into a finished, captioned, Meta-ready video ad in ~7 minutes for ~$0.60. the full 4-stage pipeline — brief, record, edit, save — plus the ClickUp board that runs the whole line.
25 min
BONUS Live Class SOPs
🧠
Behind My MEGA BRAIN
How I run an agency on AI. The full architecture: CLAUDE.md config, 6-agent C-suite team (CEO, CMO, COO, CSO, CFO, JARVIS), the MEGA Digestive system that turns courses into permanent knowledge, and 3 skills (Firecrawl, Copywriter, Digestive). Includes 6 downloadable starter packs.
~75 min
🦴
The Invisible Skeleton
Reverse-engineer winning Meta ads with AI. The 10 universal jobs every ad does, live X-rays of GLP-1, cryo, and ecom ads, the master AI prompt, plus the spy tools direct response pros actually use (Foreplay, Atria) and 20+ scaled US brands to study.
~75 min
🎯
Niche Landing Page in 10 Min
One Claude prompt + Vercel = a fully custom, niche-specific landing page with the prospect's name on it. Build one per niche, close more calls.
10 min to build
🔌
Meta Ads MCP + AI Creative Stack
Live class. Half: install Meta's brand-new official Ads MCP/CLI (shipped Apr 29) on Claude Desktop + Claude Code. 8 dashboard prompts. Half: Claude Design (statics, LPs, decks) + Freepik (Nano Banana → Seedance) for video. 26 paste-ready prompts.
~60 min